IMBY Inspo

IMBY Inspo: Ann-Margritt Biermann

Our weekly blog series highlighting the womenย that inspire us

Ann-Margritt Biermann
Founder & Designer, ELAICEย Couture
Berlin, Germany

RIGHT NOW: WHERE ARE YOU, WHAT ARE YOU WORKING ON, AND WHAT’S YOUR FAVORITE ITEM YOU’RE WEARING?

I’m in Berlin, sitting at the desk with my coffee and about to plan my day, which will be full of leather lace productions. I’m wearing my favorite black jumper, blue jeans and Birkenstocks (my slippers in winter and sandals in summer ๐Ÿ™‚ )

SUM UP YOUR STYLE IN ONE SENTENCE.

Smart casual with (mostly) golden accessories.

WHAT INSPIRES YOU ABOUT THE WORK YOU DO?

Combining Scandinavian style and innovation with sustainability, to create products with ethical value.

HOW DO YOU LIVE ‘MINDFULLY?’

Through mindfulness and clairaudience towards people, animals and our environment.

WHAT’S THE FIRST THING YOU DO WHEN YOU WAKE UP?

Talk to my partner Trent about the dreams that I had last night and think about my daily tasks.

HOW LONG DOES IT TAKE YOU TO GET READY IN THE MORNING?

Way too long! I need at least 1.5 hours to get ready and to enjoy breakfast with a cup of coffee.

WHAT’S YOUR GO-TO WORKOUT?

Badminton and swimming.

WHAT DO YOU DO TO KEEP YOUR LIFE (AND CLOSET!) A LEAN, MEAN, CLUTTER-FREE MACHINE?ย 

By regularly asking myself whether I really need it (regarding my clothes in the closet and my lifestyle).

It is good not to live beyond one’s own circumstances and to think about how other people around the world are going and how to make a change.

YOU’RE A BUSY BABE. HOW DO YOU BALANCE WORK, HEALTH, AND YOUR RELATIONSHIPS?

“Somehow it all fits”. Sometimes thats true, sometimes thats not as easy as it sounds ๐Ÿ™‚

Besides ELAICE Couture and my part-time work as a bridal fashion consultant, I try to always take time for my partner and friends. Be it by common sports, cooking or going into one of Berlin’s many bars. There is always a bit of time before going to bed or on weekends.

WHAT PODCASTS OR BLOGS DO YOU KEEP UP WITH?

My favorite blog is called “Journelles“, I can’t think of any day, without sneaking around their website. Other great blogs are “Fairknallt“, “Sustainably Chick” and “Fashion Me Green“. I don’t listen to podcasts very often, but my daily companion is “Detector.fm” an independent radio station from Leipzig, playing cool music from all over the world.

WHO DO YOU ADMIRE?

My grandmother. She turns 95 this year and is very inspiring. She started to study fashion design too as a young woman, unfortunately her university was bombed in the World War, and never rebuilt.

FAVORITE SPOTS FOR A HEALTHY MEAL?

There are so many, great restaurants in Berlin that I sometimes do not know where to go. But one of my favorites is probably Mitho Cha, where you can get magnificent Nepali Momos.

WHITE HOT LIGHTENING ROUND– GO!

HEELS OR FLATS? Flats!

BUSINESS OR CASUAL?ย Casual!

EARLY MORNINGS OR LATE NIGHTS?ย Early mornings!

NEW YORK OR LA?ย NY!

COFFEE, TEA, OR MATCHA?ย Coffee!

COMPLETE THIS SENTENCE: LIVING INTENTIONALLY MEANS…living slow fashion.ย 

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